Born to Be Wild License Plate Grant Program
Forecasted
Born to Be Wild License Plate Grant Program supports nonprofits, schools, and agencies with outreach funding to promote plate sales that generate revenue for nonlethal gray wolf conflict mitigation.
Funder: Colorado Parks and Wildlife
Due Dates (Anticipated): March 2027 (Application deadline)
Funding Amounts: $5,000–$50,000 per award; recommended annual program funding of $50,000; 12-month funding period
Summary: Supports outreach and education promoting specialty license plate sales that fund nonlethal mitigation of gray wolf conflicts.
Key Information: Applicants must be based in Colorado or do significant work in Colorado.
Description
Colorado Parks and Wildlife (CPW) administers this program to raise awareness of the Born to Be Wild specialty license plate and increase sales. Created through Colorado House Bill 23-1265, the plate generates funding for nonlethal ways to mitigate conflicts with gray wolves. The grants support public education and promotion of the plate, rather than directly funding conflict mitigation projects.
Supported work includes social media campaigns, printed educational materials, television and radio broadcasts, and other innovative outreach initiatives. The program prioritizes creative marketing that attracts public attention, explains the plate’s purpose, and builds awareness of nonlethal conflict mitigation. Projects are evaluated for measurable outcomes, sustainability, potential community impact, and clear budget justification.
