[Agricultural Marketing Service](https://www.ams.usda.gov)

June 5, 2026

$50,000–$500,000 per award (varies by project type); total program funding ~$13.84 million; 24–36 month projects

Supports the development, coordination, and expansion of direct producer-to-consumer markets to increase access to locally and regionally produced agricultural products.

25% non-federal cost share required; applicants limited to one award per cycle.

--- ## Description The Farmers Market Promotion Program (FMPP), administered by the USDA Agricultural Marketing Service, provides competitive grants to strengthen direct producer-to-consumer marketing channels, such as farmers markets, roadside stands, community-supported agriculture (CSA) programs, agritourism, and online sales. The program aims to increase the availability of locally and regionally produced agricultural products and enhance market access for producers. Four project types are supported: Capacity Building, Community Development Training and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training, each with specific funding ranges and project durations. --- ## Due Dates - **Full Application Deadline:** June 5, 2026 (Applications must be submitted electronically via Grants.gov by 11:59 PM Eastern Time) --- ## Funding Amount - **Total Program Funding:** Approximately $13,840,000 - **Award Range:** - Turnkey Projects: $50,000–$100,000 (24 months) - Capacity Building: $50,000–$250,000 (36 months) - Community Development Training and Technical Assistance: $100,000–$500,000 (36 months) - **Expected Number of Awards:** ~55 - **Cost Share:** 25% cash or in-kind non-federal match is required --- ## Eligibility Eligible applicants must be domestic entities owned, operated, and located within the U.S. states and territories, including Tribal governments. The following organizations are eligible: - Agricultural businesses or cooperatives - Community Supported Agriculture (CSA) networks or associations - Economic development corporations - Food councils - Local governments - Nonprofit corporations (including 501(c) organizations and accredited higher education institutions) - Producer networks or associations - Public benefit corporations - Regional farmers market authorities - Tribal governments Applicants may submit multiple applications but can only receive one FMPP award per funding cycle. Fiscal sponsors/agents may be used, and partnerships with other organizations are encouraged. --- ## Application Process - **Submission:** Applications must be submitted electronically via [Grants.gov](https://www.grants.gov). - **Required Registrations:** Applicants must have a Unique Entity Identifier (UEI), active SAM.gov registration, and a Grants.gov account. Registration processes can take several weeks. - **Required Documents:** - SF-424 (Application for Federal Assistance) - SF-424A (Budget Information for Non-Construction Programs) - Project Narrative (using the required template for the project type) - Letters of Verification for each cost share source - Letters of Commitment from all partners/collaborators - (If applicable) Evidence of critical infrastructure and a Negotiated Indirect Cost Rate Agreement (NICRA) - **Cost Share:** Applicants must document a 25% non-federal match (cash or in-kind) for the requested federal funds. - **Tips:** Submit at least two weeks before the deadline to resolve technical issues. All required attachments must be included for the application to be considered complete. --- ## Additional Information - **Project Focus:** Only projects focused on direct producer-to-consumer marketing are eligible. Projects must benefit more than one producer/entity and cannot be for general agricultural production expenses, land purchase, or construction. - **Priority Consideration:** Projects benefiting underserved communities or located in areas with limited access to fresh food may receive priority. - **Reporting:** Annual performance and financial reports are required, along with a final report at the close of the project. - **Indirect Costs:** Applicants may use the de minimis indirect cost rate (15%) or their NICRA; indirect costs can count toward the match only with a valid NICRA. --- ## External Links - [Program Overview and Application Materials (USDA AMS FMPP)](https://www.ams.usda.gov/services/grants/fmpp) - [Full Notice of Funding Opportunity (PDF)](https://api.atomgrants.com/storage/v1/object/public/grants3-sources/AMS-FMPP-NOFO-4-22-26_Compliant_Final.pdf) - [Apply via Grants.gov](https://www.grants.gov/search-results-detail/361993) - [AMS General Terms and Conditions](https://www.ams.usda.gov/grants/terms-and-conditions) - [SAM.gov Registration](https://sam.gov/content/entity-registration) - [Grants.gov Applicant Resources](https://www.grants.gov/applicants/applicant-faqs.html) --- ## Contact Information | Contact | Email | Phone | Address | |------------------------|----------------------------------------|-----------------|-------------------------------------------------------------------------------------------| | FMPP Program Staff | [FMLFPPGrants@usda.gov](mailto:FMLFPPGrants@usda.gov) | | USDA AMS, 1400 Independence Avenue, SW Room 1510-S, Stop 0264, Washington, DC 20250-0264 | | AMS Administrator Office | [AMSAdministratorOffice@usda.gov](mailto:AMSAdministratorOffice@usda.gov) | (202) 720-8998 | | For technical issues with Grants.gov, contact the [Grants.gov Applicant Support Center](mailto:support@grants.gov) or call 1-800-518-4726 (24/7 except federal holidays).

Farmers Market Promotion Program Fiscal Year 2026

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