Farmers Market Promotion Program Fiscal Year 2026
USDA is seeking applications for 2026 funding to help expand and improve farmers markets and direct producer-to-consumer sales of local and regional agricultural products.
Funder: Agricultural Marketing Service
Due Dates: June 5, 2026
Funding Amounts: $50,000–$500,000 per award (varies by project type); total program funding ~$13.84 million; 24–36 month projects
Summary: Supports the development, coordination, and expansion of direct producer-to-consumer markets to increase access to locally and regionally produced agricultural products.
Key Information: 25% non-federal cost share required; applicants limited to one award per cycle.
Description
The Farmers Market Promotion Program (FMPP), administered by the USDA Agricultural Marketing Service, provides competitive grants to strengthen direct producer-to-consumer marketing channels, such as farmers markets, roadside stands, community-supported agriculture (CSA) programs, agritourism, and online sales. The program aims to increase the availability of locally and regionally produced agricultural products and enhance market access for producers. Four project types are supported: Capacity Building, Community Development Training and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training, each with specific funding ranges and project durations.
