Farmers Market Promotion Program
The USDA Farmers Market Promotion Program funds projects to expand and improve direct producer-to-consumer marketing channels, supporting local and regional food systems through training, promotion, and technical assistance.
Funder: Department of Agriculture
Due Dates: June 5, 2026 (Full application via Grants.gov, 11:59 PM ET)
Funding Amounts: ~$13.84M total; awards by project type: $50,000–$250,000 (Capacity Building, 36 months), $100,000–$500,000 (Community Development Training & TA, 36 months), $50,000–$100,000 (Turnkey projects, 24 months)
Summary: Supports projects that develop, coordinate, and expand direct producer-to-consumer markets to strengthen local and regional food systems.
Key Information: 25% cost share (cash or in-kind) required; lead applicant must be a domestic organization; partnerships required.
Description
The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate, and expand direct producer-to-consumer marketing channels, such as farmers markets, community-supported agriculture (CSA) programs, roadside stands, agritourism, and online sales. The program aims to bolster local and regional food systems by supporting marketing, promotion, recruitment, training, and technical assistance initiatives that benefit multiple producers and their communities. Four project types are available: Capacity Building, Community Development Training and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training.
