Farmers Market Promotion Program
Forecasted
Farmers Market Promotion Program supports agricultural producers and food businesses through capacity building, marketing, and vendor training to strengthen direct producer-to-consumer markets.
This grant was recently updated
FY26 FMPP applications are now closed; the deadline was June 5, 2026. The applicant webinar has moved from upcoming to past webinars, with a recording now available using passcode 0=msfXk4.
Funder: Department of Agriculture
Due Dates (Anticipated): June 2027 (Application deadline)
Funding Amounts: $50,000–$500,000 for 24–36 months, depending on project type
Summary: FMPP supports capacity building, technical assistance, marketing, and recruitment for direct producer-to-consumer agricultural markets.
Key Information: Applicants must have at least one partner or collaborator and benefit more than one agricultural producer or food business.
Description
The Farmers Market Promotion Program (FMPP) is administered by USDA’s Agricultural Marketing Service (AMS) under the Local Agriculture Market Program. It supports direct-to-consumer activities, including direct producer-to-retail, producer-to-restaurant, and producer-to-institutional marketing. It differs from the Local Food Promotion Program (LFPP), which supports intermediary supply-chain activities such as aggregation, processing, distribution, and storage.
FMPP offers four project types: Capacity Building, Community Development Training and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training. The turnkey options provide a streamlined project narrative built around predefined activities. Projects must demonstrate existing community support and engagement and benefit multiple agricultural producers or food businesses rather than solely the applicant.
