Funder: Association for Consumer Research
Due Dates (Anticipated): September 2027 (Application deadline)
Funding Amounts: Most grants: $1,000–$3,000 for one year
Summary: Seed or supplemental funding for exploratory social science research that produces actionable insights to improve consumer, societal, or environmental well-being.
Key Information: Researchers with an outstanding closing report from a prior TCR grant are ineligible.
Description
The ACR-AMA-TCR Small Grants Program supports innovative exploratory inquiry aligned with Transformative Consumer Research (TCR). Supported by the Association for Consumer Research, the American Marketing Association, and the TCR Committee, the program funds rigorous research grounded in social science theories. Projects should generate insights that consumers or their agents—including caregivers, NGOs, policymakers, and organizations—can act on to uphold or improve well-being.
The program provides seed or supplemental support where early empirical confirmation could stimulate future research or help researchers pursue larger grants. Its scope includes well-being for individuals, subgroups, societies, and the natural environment. Funding priorities include positive societal impact and support for researchers within the TCR community working at institutions or in parts of the world where research funding is scarce.
