Description

This funding opportunity, delivered by UK Research and Innovation (UKRI) in partnership with the Arts and Humanities Research Council (AHRC) and the Department for Culture, Media and Sport (DCMS), supports interdisciplinary research aimed at developing practical, data-intensive tools for accurately measuring attendance and participation at unticketed sporting, cultural, and heritage sites across the UK. The initiative seeks to overcome current limitations in engagement data collection—particularly for events and locations lacking ticketing infrastructure—by leveraging methodologies from data science, machine learning, cultural studies, and related fields. The goal is to produce operational models that offer actionable insights for sector stakeholders, ultimately enhancing understanding of public engagement in the UK's diverse cultural landscape.