Bill Doran Company Wholesale Education Travel Grant
Bill Doran Company Wholesale Education Travel Grant supports wholesale floral professionals with conference registration and travel costs to advance continued education and professional development.
This grant was recently updated
Applicants must now operate from a physical wholesale location and submit a photo of their wholesale facility. New guidelines also require listing two to three current floral suppliers and at least one current hardgoods supplier.
Funder: American Floral Endowment
Due Dates: October 1, 2027 (Annual application deadline)
Funding Amounts: One annual reimbursement award covering half of conference registration and travel costs, up to $2,000
Summary: Supports wholesale floral professionals attending industry conferences and structured educational programs.
Key Information: Applicants must work for a brick-and-mortar traditional wholesale florist and cover all event costs upfront.
Description
Administered by the American Floral Endowment (AFE), this grant supports continued education and professional development within the wholesale floral community. Established in 2025, it helps offset registration and travel expenses for approved state, regional, national, and international floral industry conferences. Its focus includes traditional wholesale floristry and the marketing and promotion of floral products.
Supported opportunities include state floral association conventions, WFFSA’s Floral Distribution Conference, the Great Lakes Floral Expo, SAF, AIFD, Cultivate, Proflora, and other programs providing structured industry education. The fund was made possible by Bill LaFever and Chris LaFever, continuing the Bill Doran Company’s family legacy of leadership and commitment to education, growth, and community.
