Cooperative Marketing & Advertising Grant Program
Forecasted
The Cooperative Marketing & Advertising Grant Program by the New Mexico Tourism Department funds collaborative, research-based marketing to boost tourism and strengthen the New Mexico True brand.
Funder: New Mexico Tourism Department
Due Dates (Anticipated): February 2027: Pre-Application Survey deadline (projected) | April 2027: Application deadline (projected)
Funding Amounts: 2:1 state matching for awarded initiatives; recent years awarded ~$3.8M to 45–48 entities per cycle; total project budgets typically larger with match.
Summary: Supports New Mexico local/tribal governments and tourism nonprofits with co-branded, co-funded marketing to grow tourism and amplify the New Mexico True brand.
Key Information: Pre-application survey is mandatory for all applicants; match level subject to legislative confirmation.
Description
The Cooperative Marketing & Advertising Grant Program is a competitive, co-funded initiative from the New Mexico Tourism Department (NMTD) designed to strengthen the state’s tourism economy. The program leverages the New Mexico True brand and provides partners with customized media strategies, marketing consults, and robust performance reporting. Awardees benefit from state matching funds (typically 2:1), expert support, and access to a menu of marketing and content creation opportunities tailored to their priorities and audiences. The program aims to maximize collective impact by aligning local marketing efforts with statewide branding and best practices.
