Audience Development and Film Education
Audience Development and Film Education supports organisations delivering audience projects and film education to expand access to European audiovisual works, especially among young audiences.
Funder: Creative Europe
Due Dates: March 2, 2027, at 17:00 CET (Submission) | September 30, 2026 (Call opening)
Funding Amounts: €7 million total budget; no per-project request limit; 70% of eligible costs for 24–36 months
Summary: Supports innovative, pan-European audience development and film education projects expanding access to European audiovisual works, especially among young audiences.
Key Information: Projects must reach audiences in at least five MEDIA-participating countries and use at least 50% works from MEDIA-participating countries.
Description
This Creative Europe MEDIA call funds audience development, film education and film literacy projects managed by the European Education and Culture Executive Agency (EACEA). It supports pan-European cooperation and innovation that increase interest in, knowledge of and access to existing European films and audiovisual works, particularly among young audiences. Content may include film heritage, videogames and immersive works.
Supported activities include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and existing online platforms, new digital tools, and engagement in areas with limited cinema infrastructure are encouraged. Proposals must use evidence-based audience or market needs analysis, identify quantifiable impacts and European added value, and present strategies for environmental sustainability, gender balance, inclusion, diversity and representativeness.
