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    Dissertation Awards - Association for Consumer Research

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    Dissertation Awards from the Association for Consumer Research support dissertation researchers studying public-purpose or cross-cultural topics to recognize emerging work in consumer research.

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    Funder: Association for Consumer Research

    Due Dates (Anticipated): January 2027 (Annual deadline)

    Funding Amounts: Financial award and plaque for each winner, funded by the Sheth Foundation

    Summary: Supports dissertation research on public-purpose or cross-cultural topics through the ACR-Sheth Foundation Emerging Topic Research Support program.

    Key Information: Awards are intended for dissertations in public-purpose or cross-cultural research.


    Description

    The Association for Consumer Research (ACR) administers the Dissertation Awards, also known as ACR-Sheth Foundation Emerging Topic Research Support. Funded by the Sheth Foundation, the awards support dissertations in public-purpose or cross-cultural research and recognize emerging topics in consumer research. ACR’s Sheth Foundation liaison manages nominations, reviews submissions, and determines the winners.

    Recognized work spans consumer privacy, marketing to marginalized audiences, marketplace accessibility, civic engagement, digital mental healthcare, charitable giving, and cultural influences on consumer preferences. The 2024 awards highlighted privacy and maladaptive consumption, recognizing research on approaches to privacy among consumers, marketers, and policymakers, and effective social-media marketing messages for marginalized audiences.


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