[European Commission](https://commission.europa.eu/index_en)

June 17, 2026 | June 18, 2026

€5,500,000 total call budget; up to €750,000 per project; funding rate 70%; project duration 12–24 months

Supports European sales agents in the international distribution and promotion of recent non-national European films.

Only one proposal per applicant; strict eligibility for films and applicant ownership; applications via the EU Funding & Tenders Portal.

--- ## Description This grant, under the Creative Europe Programme (MEDIA strand), aims to boost the international circulation, promotion, and distribution of recent non-national European films. It provides financial support to European sales agents, enabling them to invest in acquiring international sales rights and in the promotion, marketing, and advertising of eligible films. The initiative is structured in two phases: first, a potential fund is generated based on the sales agent's performance in the European market; second, this fund is reinvested in minimum guarantees/advances for international sales rights and in market promotion activities. The program seeks to strengthen ties between production and distribution sectors and enhance the competitiveness of European films outside their country of origin. --- ## Due Dates - **June 17, 2026:** Full application submission deadline (per EU Funding & Tenders Portal listing) - **June 18, 2026:** Full application submission deadline (per call/topic page; 17:00 CET/Brussels time) Applications must be submitted electronically via the [EU Funding & Tenders Portal](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/CREA-MEDIA-2026-FILMSALES?isExactMatch=true&status=31094501,31094502&order=DESC&pageNumber=6&pageSize=50&sortBy=startDate). --- ## Funding Amount - **Total call budget:** €5,500,000 - **Maximum grant per project:** €750,000 - **Funding rate:** 70% of eligible costs - **Project duration:** 12 to 24 months (extensions possible with justification) The potential fund for each applicant is calculated based on the number of eligible non-national European film admissions in 2025 and is subject to maximum thresholds per applicant and per film. The reinvestment phase allows funds to be used for: - Minimum guarantees or advances for international sales rights (up to 75% of the direct reinvestment budget) - Promotion, marketing, and advertising (including online, subtitling, and dubbing) --- ## Eligibility **Eligible Applicants:** - Legal entities (public or private bodies) established in Creative Europe Participating Countries (EU Member States, EEA countries, and other associated countries) - Must be a European sales agent acting as an intermediary for producers, specializing in the commercial exploitation of films in foreign countries - Must be directly appointed by the producer via a written international sales agreement covering at least 10 MEDIA strand countries - Must be owned (wholly or by majority) directly or indirectly by nationals of Creative Europe MEDIA strand countries; for publicly listed companies, the stock exchange location determines nationality **Eligible Films:** - Fiction (including animation) or documentary, minimum 60 minutes - First copyright in 2022 or later - Majority produced by producers in MEDIA strand countries, with at least 50% of production budget from those countries - Must not be alternative content (e.g., concerts), advertising, pornographic, or racist material, nor advocate violence - Must involve significant participation (over 50% of key roles/points) by professionals from MEDIA strand countries **Other Requirements:** - Only single applicants (no consortia), but affiliated entities and other roles (subcontractors, associated partners) are possible - Natural persons (except self-employed sole traders) are not eligible - Multiple proposals by the same applicant are not permitted --- ## Application Process - **Submission:** Proposals must be submitted electronically via the [EU Funding & Tenders Portal](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/CREA-MEDIA-2026-FILMSALES?isExactMatch=true&status=31094501,31094502&order=DESC&pageNumber=6&pageSize=50&sortBy=startDate) before the deadline. - **Documents required:** - Application Form Part A (administrative info, budget) - Application Form Part B (technical description, max 50 pages) - Part C (project data and KPIs) - Annexes: Declaration on Independence and Ownership, List of Films, evidence of box office admissions, and data from the Creative Europe MEDIA database - **Evaluation:** Applications will be evaluated on relevance (based on admissions and market performance); threshold for funding is 70/100 points. - **Award & Payment:** Successful applicants will sign a Grant Agreement; prefinancing of 70% is typical, with final payment after project completion and reporting. --- ## Additional Information - The grant covers only reinvestment in eligible activities; personnel and travel costs are not eligible. - Financial support to third parties is not allowed. - Applicants must register in the [Participant Register](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/how-to-participate/participant-register) before submission. - Applications must be complete and comply with all eligibility, legal, and financial requirements. - Double funding is prohibited; costs cannot be claimed under more than one EU grant. --- ## External Links - [EU Funding & Tenders Portal: Topic Page](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/CREA-MEDIA-2026-FILMSALES?isExactMatch=true&status=31094501,31094502&order=DESC&pageNumber=6&pageSize=50&sortBy=startDate) - [Call Document (PDF)](https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/crea/wp-call/2026/call-fiche_crea-media-2026-filmsales_en.pdf) - [Application Form (PDF)](https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/crea/temp-form/af/af_crea-media_en.pdf) - [Declaration on Independence and Ownership (XLSX)](https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/crea/temp-form/af/information-on-independence-and-ownership-control_crea-media_en.xlsx) - [List of Films Template (XLSX)](https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/crea/temp-form/af/list-of-films_crea-media-filmsales_en.xlsx) - [Creative Europe Desks](https://culture.ec.europa.eu/resources/creative-europe-desks) - [Funding & Tenders Portal Online Manual](https://webgate.ec.europa.eu/funding-tenders-opportunities/display/OM/Online+Manual) - [FAQ](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/support/faq?order=DESC&pageNumber=1&pageSize=10&sortBy=publicationDate&isExactMatch=true&type=1&grantCategories=p_submission_eval) --- ## Contact Information | Purpose | Contact | |------------------------|----------------------------------------------------------------------------------------| | General/Programme Info | [European Commission Contact Page](https://commission.europa.eu/about-european-commission/contact_en) | | IT/Portal Support | [IT Helpdesk Contact Form](https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/support/helpdesks/contact-form) | | Call-specific queries | [EACEA-DISTRIBUTION-SALESAGENTS@ec.europa.eu](mailto:EACEA-DISTRIBUTION-SALESAGENTS@ec.europa.eu) | ---

European Film sales agent

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