The General Marketing to Attract Tourists Fund
The General Marketing to Attract Tourists Fund supports tourism organizations, businesses, and coalitions with marketing and event projects to attract out-of-state visitors and encourage overnight stays.
Funder: Pennsylvania Department of Community and Economic Development
Due Dates: October 16, 2026 (Applications open) | Rolling (Review and awards throughout the fiscal year)
Funding Amounts: General fund award amounts are not specified
Summary: Supports marketing, advertising, and tourism projects that raise awareness of Pennsylvania destinations and attract out-of-state visitors.
Key Information: Projects must not begin before receipt of a signed Commonwealth contract.
Description
The General Marketing to Attract Tourists Fund is administered by the Pennsylvania Department of Community and Economic Development (DCED) as part of its Marketing to Attract Tourists Program. It supports destination awareness and events that draw out-of-state visitors to Pennsylvania. The broader program seeks to attract the 72 million people living within a four-hour drive of the state to experience The Great American Getaway.
Supported activities include marketing and sales asset development, multi-channel campaigns, and event operations that generate significant economic impact relative to the region. The general program guidelines also allow facility enhancements, new construction, renovations, and public relations campaigns. Promoting overnight stays is a primary goal, and applicants must explain how their projects will advance it.
