IIJA Section 405(g) Highway Safety Program Pedestrian and Bicyclist Education Media Campaign
Supports data-driven media campaigns to improve pedestrian and bicyclist safety in Alabama through public education, outreach, and research-based messaging.
Funder: Alabama Department of Economic and Community Affairs
Due Dates: August 8, 2025 | September 30, 2026
Funding Amounts: FY2026: up to $100,000 for new applicants; FY2027: up to $300,000 for new applicants; 1-year project period
Summary: Funds organizations to develop and implement statewide pedestrian and bicyclist safety media campaigns to reduce traffic injuries and fatalities in Alabama.
Description
This program, administered by the Alabama Department of Economic and Community Affairs (ADECA), supports the creation and execution of comprehensive, data-driven media education campaigns to increase public awareness of pedestrian and bicyclist safety across Alabama. The initiative aims to reduce injuries and fatalities among vulnerable road users through culturally competent messaging, accessible media, and targeted outreach—especially in high-risk communities. Successful applicants will design, produce, and place media assets, engage community groups, and provide regular performance and evaluation reports.
