JPP Program
The JPP Program funds research-based tourism marketing projects to promote New Hampshire as a year-round destination, managed by the Department of Business & Economic Affairs.
Funder: New Hampshire Department of Business & Economic Affairs
Due Dates: June 24, 2026 | September 23, 2026 | November 18, 2026 | January 27, 2027
Funding Amounts: Typical awards range from $2,000 up to 25% of annual program funds; 50% match required; multiple grants per year allowed.
Summary: Supports collaborative tourism promotion projects that market New Hampshire as a year-round destination and strengthen the state's economic base.
Key Information: Grants require a 50% private match (10% for hardship cases); applicants must have existed for at least 3 years.
Description
The Joint Promotional Program (JPP), administered by the New Hampshire Department of Business & Economic Affairs, funds tourism promotional initiatives led by New Hampshire-based organizations. The program’s primary aim is to position New Hampshire as a year-round vacation destination by supporting high-quality, collaborative marketing campaigns that increase visitor stays and enhance the economic vitality of local, regional, and statewide organizations. Eligible projects include advertising, digital marketing, content creation, public relations, event promotion, and more, provided they clearly promote New Hampshire and utilize the state’s tourism branding.
