This grant from the American Floral Endowment helps retail florists attend industry conferences for the first time by reimbursing travel and registration expenses.
Funder: American Floral Endowment
Due Dates: October 1, 2026 (annual)
Funding Amounts: Up to $2,000; covers 50% of conference registration and travel fees per award, reimbursed after event.
Summary: Supports first-time attendance by retail florists at industry conferences by reimbursing travel and registration costs.
Key Information: Applicants must be first-time attendees and cover all upfront costs; reimbursement is provided post-event.
This annual travel grant, established by the Ken and Jean Royer Family Fund through the American Floral Endowment, is designed to help traditional retail florists overcome financial barriers to attending live industry conferences and educational events. The grant honors Ken and Jean Royer’s legacy of supporting education, innovation, and community within the retail floral sector by providing reimbursement for travel and registration expenses for florists seeking professional development and networking opportunities. The grant specifically targets first-time attendees of qualifying conferences, aiming to foster new industry connections and learning experiences.