Ken and Jean Royer Family Fund – Retail Florist Education Travel Grant
Forecasted
Ken and Jean Royer Family Fund – Retail Florist Education Travel Grant supports retail florists’ first-time conference attendance to build business skills, develop contacts, and learn from industry peers.
Funder: American Floral Endowment
Due Dates (Anticipated): October 2027 (Annual application deadline)
Funding Amounts: Reimbursement of half of conference registration and travel fees, up to $2,000
Summary: Supports retail florists’ first-time attendance at live industry conferences offering business education and networking.
Key Information: Applicants must cover all upfront event costs and receive reimbursement after attending.
Description
Administered by the American Floral Endowment (AFE), the Ken and Jean Royer Family Fund supports continued education for traditional retail florists through participation in live conferences and events. Established in 2024 through a bequest from the Royers’ estate, the annual travel grant honors their commitment to education, networking, and the retail floral community.
The fund helps reduce financial barriers to educational conferences that provide business development opportunities. It supports first-time attendance at regional, state, or national industry gatherings with retail-related business educational sessions. These events offer opportunities to build skills, meet key business contacts, and learn from others in the floral industry.
