Matching Marketing Grants
Forecasted
Matching Marketing Grants support Virginia’s wine industry by funding novel marketing initiatives, including regional events, tastings, and collaborations, to promote wine across the Commonwealth.
Funder: Virginia Wine Board
Due Dates (Anticipated): April 2027 (Spring application deadline)
Funding Amounts: 1:1 matching grants
Summary: Supports novel marketing initiatives that promote the Virginia wine industry, including regional events, tastings, and marketing collaborations.
Key Information: Projects must include at least three financially participating parties.
Description
The Virginia Wine Board’s Matching Marketing Grants support novel marketing initiatives for the Virginia wine industry. Administered through the Board’s Wine Marketing Office, the program has supported regional wine events, media and trade tastings, and the creation of regional marketing collaborations. Its focus is on new marketing initiatives, including events and collaborative regional efforts.
The program forms part of the Board’s broader work to promote the interests of vineyards and wineries across the Commonwealth through research, education, and marketing. The Board was created by the Virginia General Assembly in 1984 as part of the Virginia Department of Agriculture and Consumer Services.
