Matching Marketing Grants - Virginia Wine Board
Forecasted
Matching Marketing Grants - Virginia Wine Board supports wineries and community partners in developing new, collaborative marketing initiatives that promote Virginia wine to consumers and trade audiences.
Funder: Virginia Wine Board
Due Dates (Anticipated): March 2027 (Application deadline)
Funding Amounts: 1:1 matching grants; no set award amounts
Summary: Supports collaborative, new initiatives that promote Virginia wine to consumers and trade audiences.
Key Information: At least three financial partners must participate, and in-kind support cannot count toward the match.
Description
The Virginia Wine Board funds Matching Marketing Grants through its Wine Marketing Office to help Virginia wineries promote their products to consumers and trade audiences. The grants provide seed funding for new initiatives, encourage partnerships among wineries and community partners, and support promotion in Virginia and regional, national, or international markets.
Projects must advance the Virginia wine industry rather than benefit a single recipient. Previous grants have supported regional wine events, media and trade tastings, and regional marketing collaborations. The Board’s broader mission is to promote the interests of Virginia vineyards and wineries through research, education, and marketing.
