RFP 0422 - Marketing and Advertising for New York State County and Local Fairs
RFP 0422 - Marketing and Advertising for New York State County and Local Fairs supports one contractor's statewide campaigns to boost attendance and participation at over 50 agricultural fairs.
Funder: New York State Department of Agriculture and Markets
Due Dates: November 10, 2026, 3:00 p.m. local time (Questions) | November 20, 2026 (Answers/addenda) | December 1, 2026, 3:00 p.m. local time (Proposals) | December 7, 2026 (Bid opening)
Funding Amounts: Approximately $1,000,000 annually for three fair seasons, from about January 1, 2027, through September 1, 2029
Summary: One contractor will research, design, and implement statewide marketing campaigns to increase attendance and participation at over 50 county and local agricultural fairs.
Key Information: Respondents need five consecutive years in advertising, with annual billing of at least $750,000 in two years.
Description
The New York State Department of Agriculture and Markets seeks one contractor to provide comprehensive marketing, advertising, and public relations services for more than 50 county and local fairs operating under Article 24 of the Agriculture and Markets Law. The campaign will promote fairs as affordable entertainment destinations while showing how attendance supports local agriculture and the economy.
The work combines audience research, statewide messaging, regional media targeting, creative production, media placement, and performance measurement. Priorities include increasing attendance at multiple fairs, attracting more geographically and demographically diverse audiences, and encouraging participation in agricultural exhibits and competitions. The contractor must manage the existing FindYourFair.com website and build on the 2024 and 2025 campaigns, delivering work within the short period before and during each fair season.
