RFA 0386 - 2026 Agricultural Fairgrounds Advertising, Promotion, and Education Program
Forecasted
RFA 0386 - 2026 Agricultural Fairgrounds Advertising, Promotion, and Education Program supports New York fair organizers with marketing and education projects to increase visits and understanding of agriculture.
Funder: New York State Department of Agriculture and Markets
Due Dates (Anticipated): July 2027 (Application deadline)
Funding Amounts: Up to $12,500 per eligible applicant; $625,000 total for the 2026 program
Summary: Supports advertising, promotion, and education that increase participation in New York State county and local agricultural fairs.
Key Information: Applicants must receive fair premium reimbursements under Article 24 of the New York State Agriculture and Markets Law.
Description
The New York State Department of Agriculture and Markets administers this program to increase participation in and promotion of county and local fairs. It supports advertising, marketing, and public education that improve knowledge of and appreciation for agriculture and domestic arts. The program is directed toward eligible organizations sponsoring annual fairs or expositions, rather than research or scientific investigation.
Supported projects expand efforts to attract visitors, showcase local agriculture, and build meaningful, lasting recognition of the fair brand. Educational activities should increase public understanding of New York’s agricultural economy and encourage engagement with agriculture. Program goals also include preserving and enhancing the state’s agricultural and historical legacy through education, increasing fair visits and revenue, and strengthening fairs’ economic impact.
