Rural Marketing Grants
Forecasted
Rural Marketing Grants support rural Nevada communities with tourism marketing, destination assets, and research to encourage visitation and overnight stays and increase visitor spending.
Funder: Nevada's Department of Tourism and Cultural Affairs
Due Dates (Anticipated): March 2027 (Application deadline)
Funding Amounts: $1.5 million annually in program funding; generally requires 50% cash or in-kind match
Summary: Supports rural Nevada tourism marketing, destination assets, and research that encourage visitation and overnight stays.
Key Information: Applicants must actively participate in their corresponding Travel Nevada Territory organization and obtain its support letter.
Description
Travel Nevada, the Division of Tourism within Nevada’s Department of Tourism and Cultural Affairs, administers Rural Marketing Grants to help rural communities market their destinations and generate overnight stays. The program supports paid advertising, event promotion, travel trade and consumer shows, public relations, photography and video, and tourism market research. Research may support marketing strategies, evaluate outcomes, or assess and demonstrate the feasibility of rural attractions.
The program emphasizes evidence-based marketing, measurable economic impact, and authentic stories reflecting local culture and values. Its broader goals include increasing rural visitor spending and job opportunities, strengthening community quality of life, supporting sustainable destination stewardship, expanding partnerships, and fostering accessible and welcoming visitor experiences.
