The Signature Festivals and Events Program by Hawaii Tourism Authority funds major festivals that boost Hawaiʻi’s brand, attract global visitors, and enrich local communities through cultural and economic impact.
Funder: Hawaii Tourism Authority
Due Dates (Anticipated): May 2027 (Application deadline, projected)
Funding Amounts: Typical awards range from ~$1 million to $1.9 million total per cycle, supporting multiple major events.
Summary: Supports large festivals and world-class events that enhance Hawaiʻi’s brand, attract visitors, and benefit local communities.
The Signature Festivals and Events Program, administered by the Hawaii Tourism Authority, is designed to support major festivals and world-class events that align with Hawaiʻi’s brand and destination image. The program targets events that attract national and international visitors, generate significant media exposure, and contribute to the economic vitality of local communities. Funding is intended for large-scale events—beyond the scope of typical community enrichment programs—that foster cultural exchange, broaden Hawaiʻi’s global appeal, and benefit both residents and visitors.