Sports Marketing and Tourism Account Program (SMAT)
SMAT funds efforts to bring major sporting and e-sports events to Pennsylvania, supporting research, marketing, and infrastructure to boost tourism and economic impact statewide.
Funder: Pennsylvania Department of Community and Economic Development
Due Dates: June 30, 2026 | March 31, 2026 | December 31, 2025 | September 30, 2025 | September 30, 2026
Funding Amounts: No fixed maximum; grant size based on eligible event costs, with specific caps (e.g., 20% limit for facility improvements/land acquisition unless publicly owned).
Summary: Supports Pennsylvania-based organizations in attracting major sporting and e-sports events to enhance tourism and economic impact statewide.
Key Information: Applications are reviewed quarterly; sponsorship benefits for the state are required as part of the project budget.
Description
The Sports Marketing and Tourism Account Program (SMAT), administered by the Pennsylvania Department of Community and Economic Development (DCED), is designed to position Pennsylvania as a premier destination for high-profile sporting and e-sports events. The program leverages the Pennsylvania Gaming Economic Development and Tourism Fund to support efforts that drive year-round tourism, economic growth, and improved quality of life through sport. Eligible organizations can apply for funding to support event hosting, promotion, infrastructure, and related activities, with the goal of increasing the Commonwealth’s visibility and economic vitality.
