Sports Marketing and Tourism Account Program (SMAT)
The Sports Marketing and Tourism Account Program (SMAT) funds efforts to attract major sporting and e-sports events to Pennsylvania, boosting tourism and economic impact, through the Department of Community and Economic Development.
Funder: Pennsylvania Department of Community and Economic Development
Due Dates: September 30, 2026 (Quarterly application review deadline)
Funding Amounts: Grant amount varies; support typically limited to a percentage of project costs (e.g., 20% for facility improvements or land acquisition unless publicly owned).
Summary: Supports efforts to attract major sporting and e-sports events to Pennsylvania to boost tourism and economic impact.
Key Information: Applications are reviewed quarterly; eligible applicants must involve competitive site selection by a national/international body.
Description
The Sports Marketing and Tourism Account Program (SMAT), administered by the Pennsylvania Department of Community and Economic Development, is designed to attract premier amateur and professional sporting and e-sports events to Pennsylvania. The program aims to enhance year-round tourism, generate economic benefits, and improve the quality of life in the Commonwealth by supporting organizations that bring high-profile events to the state. Funding is available to help secure, promote, and deliver these events, with specific requirements to ensure alignment with state branding and tourism objectives.
