Supplements, Facts First: A Digital Adventure for Every Age Challenge
NIH Challenges' Supplements, Facts First grant seeks innovative digital tools to communicate evidence-based dietary supplement information to diverse, underserved populations.
Funder: NIH Challenges
Due Dates: May 7, 2026 (Phase 1 Concept Paper) | May 21, 2027 (Phase 2 Prototype) | January 6, 2028 (Phase 3 Final Submission)
Funding Amounts: Total prize purse: $869,000; Phase 1: up to 8 × $40,000; Phase 2: up to 5 × $50,000; Phase 3: $150,000 (Grand Prize), $84,000 (Runner-Up), $65,000 (Third Place)
Summary: Supports development of innovative, multi-modal digital tools to engage diverse audiences with evidence-based dietary supplement information.
Key Information: Only U.S.-based individuals/entities (or teams led by such) are eligible to win monetary prizes; non-U.S. citizens may participate as team members but cannot receive prize funds.
Description
The NIH Office of Dietary Supplements' challenge seeks to revolutionize public engagement with dietary supplement information by transforming static fact sheets into engaging, interactive digital experiences. Through this three-phase competition, teams are encouraged to develop culturally and linguistically tailored digital solutions—such as behavior change apps, social media content, AI-enabled tools, serialized video, and other interactive technologies—that effectively communicate accurate supplement facts to diverse audiences. The initiative aims to enhance health literacy, combat misinformation, and empower individuals to make safe, informed decisions about dietary supplements. Solutions must integrate at least two digital modalities and demonstrate measurable impact, usability, and scalability.
