Tourism Advertising Grant Program
Forecasted
Tourism Advertising Grant Program supports South Carolina tourism marketing partners in advertising destinations, attractions, festivals and events to draw out-of-market visitors and expand tourism's economic benefits.
Funder: South Carolina Department of Parks, Recreation and Tourism
Due Dates (Anticipated): March 2027 (Application deadline)
Funding Amounts: Reimbursable matching funds for qualified direct tourism advertising expenditures
Summary: Supports advertising that attracts out-of-market visitors to South Carolina destinations, attractions, festivals and events.
Key Information: Advertising must be at least 50 miles from the destination, attraction or event being promoted.
Description
The South Carolina Department of Parks, Recreation and Tourism (SCPRT) runs the Tourism Advertising Grant (TAG) to expand the economic benefits of tourism across the state. It provides competitive, reimbursable matching funds to qualified tourism marketing partners for direct advertising that promotes South Carolina destinations, attractions, festivals and events to out-of-market visitors.
The program aims to extend the Discover South Carolina brand while making use of state and local financial resources. It supports tourism brand and retail advertising intended to give targeted consumers reasons to visit specific places and experiences in South Carolina.
