Cooperative Marketing Grant
Forecasted
The Cooperative Marketing Grant supports Utah tourism partners’ advertising for destinations, attractions, and events to draw out-of-state visitors, increase spending, and strengthen the visitor economy.
Funder: Utah Governor's Office of Economic Opportunity
Due Dates (Anticipated): June 2027 (application deadline)
Funding Amounts: 2026 maximum requests: $215,000 (Tier 1) or $100,000 (Tier 2), with a 1:1 cash match
Summary: The grant supports Utah tourism advertising intended to attract out-of-state visitors.
Key Information: Applicants must provide an equal, non-state cash match for every grant dollar requested.
Description
The Utah Office of Tourism’s Cooperative Marketing Grant combines state and partner funding to help Utah destinations, attractions, and events maintain or expand their market position. It supports strategic advertising intended to attract out-of-state visitors, increase visitor spending, and strengthen the visitor economy.
The program has two mutually exclusive tiers: one for area-wide marketing by counties, destination marketing organizations, and Ski Utah; the other for promotion of specific attractions, events, or localized destinations. Eligible marketing can include digital, print, broadcast, and out-of-home advertising, as well as certain website work, public relations, research, and trade-show costs. Awards are approved by the Utah Board of Travel Development.
