Tourism Event Growth & Sustainability Program
Forecasted
Tourism Event Growth & Sustainability Program supports New Mexico tourism events with technical assistance, marketing, and sponsorship to grow sustainable events, attract visitors, and encourage overnight stays.
Funder: New Mexico Tourism Department
Due Dates (Anticipated): April 2027 (Application deadline)
Funding Amounts: Accelerator: up to $5,000 or photography | Marketing: up to $10,000 with partner match | Sponsorship: typically up to $50,000
Summary: Supports New Mexico tourism events through technical assistance, co-branded marketing, and sponsorship to grow visitation and sustainability.
Key Information: All applicants need an eligible fiscal agent; for-profit applicants must partner with a government entity.
Description
The New Mexico Tourism Department’s Tourism Event Growth & Sustainability Program (TEGS) supports tourism events based and managed in New Mexico. It aims to grow sustainable events that attract out-of-state visitors, encourage in-state travel with overnight stays, and deliver experiences aligned with New Mexico True’s “adventure steeped in culture” brand.
Three tracks address different stages of event development. The Accelerator provides technical assistance to improve digital discoverability and event operations, preparing events for marketing or sponsorship. Event Marketing & Promotion (EMP), formerly TEGS Co-Op, provides coordinated advertising through predetermined, co-branded marketing packages. Sponsorship supports events ready to demonstrate advertising potential, attendance growth, and economic impact while increasing exposure for New Mexico True.
