Tourism Event Growth & Sustainability Program
Forecasted
The Tourism Event Growth & Sustainability Program from the New Mexico Tourism Department supports events with technical guidance, marketing, and sponsorship to boost their impact and sustainability statewide.
Funder: New Mexico Tourism Department
Due Dates (Anticipated): April 2027
Funding Amounts: Up to $5,000 (Accelerator) | Up to $10,000 (Marketing & Promotion) | Up to $50,000+ (Sponsorship); all amounts per event, per year
Summary: Supports New Mexico tourism events with technical assistance, marketing, and sponsorship to drive travel and economic impact statewide.
Key Information: Applicants may only participate in one track per year; all events must align with the New Mexico True brand and drive both out-of-state and overnight in-state travel.
Description
This program, administered by the New Mexico Tourism Department, is designed to help tourism events across New Mexico grow and achieve long-term sustainability. Support is provided through three distinct tracks: the Event Accelerator (technical assistance and seed funding), Event Marketing & Promotion (co-branded marketing with a 2:1 match), and Event Sponsorship (substantial sponsorship for large, high-impact events). All funded events must align with the New Mexico True brand, which emphasizes authentic adventure and cultural experiences, and are expected to drive both out-of-state and overnight in-state travel. The program aims to increase the visibility, attendance, and economic impact of New Mexico’s tourism events.
