Tourism Event Growth & Sustainability Program supports New Mexico tourism events with technical assistance, marketing, and sponsorship to grow sustainable events, attract visitors, and encourage overnight stays.
The Cooperative Marketing & Advertising Grant Program by the New Mexico Tourism Department funds collaborative, research-based marketing to boost tourism and strengthen the New Mexico True brand.
The Destination Forward Grant Program from the New Mexico Tourism Department funds innovative, sustainable tourism infrastructure projects that use research and technology to enhance New Mexico’s visitor experience.
Cultural Investment Funding Program supports Santa Fe nonprofit arts organizations’ marketing of public cultural programming to promote tourism and strengthen community cultural and economic impact.
Outdoor Recreation Trails+ Grant supports New Mexico public and nonprofit entities in building and improving nature-based recreation infrastructure to expand equitable access and strengthen local economies.
Rural Marketing Grants support rural Nevada communities with tourism marketing, destination assets, and research to encourage visitation and overnight stays and increase visitor spending.