Wine Marketing & Research Program
Forecasted
Wine Marketing & Research Program supports Pennsylvania’s wine industry through production research, marketing education, professional development, and statewide promotions to strengthen production and visibility.
Funder: Pennsylvania Department of Agriculture
Due Dates (Anticipated): February 2027 (Application deadline)
Funding Amounts: Up to $1 million may be allocated annually to the program by the Pennsylvania Liquor Control Board
Summary: Supports research and marketing that strengthen Pennsylvania wine production and promote the state’s wine industry.
Key Information: Proposals must be emailed during the application period announced in the annual request for proposals.
Description
The Pennsylvania Department of Agriculture administers the program through the Pennsylvania Wine Marketing and Research Program Board. Money collected from wine producers under the Agricultural Commodity Marketing Act is reserved for wine production marketing and research. The Pennsylvania Liquor Control Board may also provide funding for projects that increase Pennsylvania wine production or advance promotion, marketing, and research.
The program’s interests include spotted lanternfly and spotted wing drosophila, grapevine leafroll viruses, under-trellis groundcover, tannin extraction, and characterization of Accentuated Cut Edges. It also encompasses marketing education and professional development for the Pennsylvania wine industry and statewide Pennsylvania Wine Land promotions.
